Overview
At DYODE, we supported Pair of Thieves with performance-focused marketing design across email, social, and web. Highlights include creating a cohesive Black Friday / Cyber Monday branding system, designing and optimizing modular Klaviyo email templates contributing to a 59.95% open rate.
My Role
Email Design & Development, Graphic Design, Copywriting
Toolkit
Figma, Photoshop, Klaviyo
Black Friday/Cyber Monday
• Developed a cohesive visual system for the BFCM campaign, including color palette, typography treatments, graphic motifs, and promotional badges.
• Applied the system across email, social, and site assets to create a unified seasonal campaign that still felt true to the core Pair of Thieves brand.
• Built flexible components that could accommodate multiple offers, product focuses, and last-minute changes.
Abandoned Cart Flow Design and Development in Klaviyo
Design and Klaviyo build of an abandoned cart flow to highlight a 100k giveaway.
