The Challenge
The Bruery hired DYODE to build email campaigns for a fast moving craft brewery that could update quickly for new beer releases and membership promotions, while staying mobile first, responsive, and personalized at scale without increasing production time.
My Role
• Designed mobile first templates in Klaviyo
• Built dynamic product blocks to auto populate featured beers
• Applied if else logic for member versus non member content
• Coded custom HTML and CSS for responsive optimization
• Built dynamic product blocks to auto populate featured beers
• Applied if else logic for member versus non member content
• Coded custom HTML and CSS for responsive optimization
Results
• Reduced production time through dynamic product blocks
• Improved engagement on membership focused campaigns
• Delivered a scalable email system that automatically adjusted to product updates and customer type
• Improved engagement on membership focused campaigns
• Delivered a scalable email system that automatically adjusted to product updates and customer type
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Welcome Flow Design and Development in Klaviyo
Design and Klaviyo build of the welcome flow to highlight their membership club.
Abandoned Browse & Cart Flows Design & Build
Using properties from Shopify’s abandoned browse event, I created text blocks, one product block for abandoned browse, and repeating blocks for abandoned cart.
